Case Study: Growing Online Success for Plumbing Business
Problem
Our client, an established plumbing business, was facing issues with low online visibility. Their website wasn’t attracting enough traffic, and their search engine rankings were dismal. They wanted to enhance their online presence to capture more leads and focus on hot water system installations and repairs.
Solution
Our team at TradieSEO devised a comprehensive SEO strategy, starting with identifying plumbing-specific keywords, particularly related to hot water systems. Then revamped their local SEO, optimising their online content, and targeted their services to the local community more effectively. We also ensured their online business listings were consistent and well-managed. It was decided to revamp their local SEO, optimising their online content, and target their services to the local community more effectively. We also ensured their online business listings were consistent and well-managed.
Technical SEO aspects of their website were enhanced, including mobile optimisation and site structure. We also created a regular content plan for blog posts, focusing on plumbing tips, hot water system installation, and maintenance advice. A strong link-building strategy was developed to earn high-quality backlinks from reputable sources within the industry.
Results
Within six months, our client experienced significant improvement in their online presence. Their targeted keywords showed a remarkable 60% improvement in ranking, with the majority landing in the top 10 of Google search results. Website traffic saw a substantial increase of 150%, but more importantly, the client saw an 85% increase in service inquiries and a 70% uptick in online bookings, specifically with hot water systems.
Client Quote
“We couldn’t be happier with the results delivered by TradieSEO. Our phones haven’t stopped ringing, and our online bookings have seen a huge boost. Their team is efficient, effective, and excellent to work with.” – The Boss, Anonymous Plumbing Service